Certified Professional Public Buyer (CPPB) Practice Test

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Which of the following is NOT an element of a Continuity of Operations Plan (COOP)?

Marketing strategies
Essential functions
Human capital
Delegation of authority

The correct answer is: Marketing strategies

A Continuity of Operations Plan (COOP) is designed to ensure that essential functions can continue during and after a significant disruption. It focuses on the critical operations necessary for the organization to maintain its day-to-day functions, particularly in the case of emergencies or disasters. The inclusion of essential functions, human capital, and delegation of authority in a COOP is crucial. Essential functions refer to the core activities that must remain operational, while human capital addresses the personnel needed to execute these functions. Delegation of authority outlines the succession of command during an emergency to ensure operational continuity and decision-making authority is clear. Marketing strategies, while important for the overall success of an organization, do not fall within the primary scope of a COOP. Marketing focuses on promoting products or services, which is secondary to maintaining essential services and operations during a crisis. Thus, the correct answer identifies marketing strategies as the aspect that is not relevant to a COOP.